Page   Next
  • ANDREW REYNOLDS - Life On Video - Part 1

    “As soon as I found skateboarding… everything else just stopped.” This is Andrew Reynolds recalling the time in his life when his identity officially shifted to “skateboarder.” His tipping point was a result of factors intersecting and weaving together all at once, but one of the biggest influences was also the most serendipitous: catching a commercial on TV for Vision’s “Psycho Skate” video. Reynolds says, “Something about it was just cooler than anything I had seen.” The idea that one of the most earth-shatteringly progressive skateboarders in the world was initially turned on to skating by an ‘80s artifact like “Psycho Skate” is jarring. It makes you appreciate that Reynolds is one of the few who truly guided skateboarding, creating a path and innovating a visual language that shaped our culture; when it comes to enduring trends, Reynolds is an undisputed leader.

    But how did The Boss move up the ladder? The Berrics is proud to present our third Life On Video, dedicated to Andrew Reynolds. Each day this week, we are featuring a new chapter from the five-part series. Watch and learn.

    ANDREW REYNOLDS - Life On Video - Part 1
    Part 1 Part 2 Part 3 Part 4 Part 5

    “As soon as I found skateboarding… everything else just stopped.” This is Andrew Reynolds recalling the time in his life when his identity officially shifted to “skateboarder.” His tipping point was a result of factors intersecting and weaving together all at once, but one of the biggest influences was also the most serendipitous: catching a commercial on TV for Vision’s “Psycho Skate” video. Reynolds says, “Something about it was just cooler than anything I had seen.” The idea that one of the most earth-shatteringly progressive skateboarders in the world was initially turned on to skating by an ‘80s artifact like “Psycho Skate” is jarring. It makes you appreciate that Reynolds is one of the few who truly guided skateboarding, creating a path and innovating a visual language that shaped our culture; when it comes to enduring trends, Reynolds is an undisputed leader.

    But how did The Boss move up the ladder? The Berrics is proud to present our third Life On Video, dedicated to Andrew Reynolds. Each day this week, we are featuring a new chapter from the five-part series. Watch and learn.

  • EMERICA REYNOLDS LOW VULCS - Spray Painted By Andrew Reynolds

    Andrew Reynolds hand-sprayed and hand-numbered 100 pairs of his Low Vulc model. The brown/white/gum colorway comes with a special, limited-edition insole with portraits of Reynolds shot by Atiba Jefferson. Available only in The Canteen.

    EMERICA REYNOLDS LOW VULCS - Spray Painted By Andrew Reynolds

    Andrew Reynolds hand-sprayed and hand-numbered 100 pairs of his Low Vulc model. The brown/white/gum colorway comes with a special, limited-edition insole with portraits of Reynolds shot by Atiba Jefferson. Available only in The Canteen.


  • Today there is no doubt about the role that Andrew Reynolds played in shaping modern skateboarding. Everything from his aesthetic approach in the streets, right down to the soles of his feet—Reynolds is stylistically ahead of the curve.

  • VHS - Brian Anderson - Girl - Yeah Right!

    Visual: of or relating to seeing or sight.

    History: a continuous, typically chronological, record of important or public events or of a particular trend or institution.

    Selection: the action or fact of carefully choosing someone or something as being the best or most suitable.

    Today we present a very special Visual History Selection, with an emphasis on "history": Brian Anderson's epic part in Girl's Yeah Right! (2003). With over twenty years under his belt as a professional skateboarder, B.A. recently revealed that he is gay. Were skaters horrified to learn of B.A.'s lifestyle? No. Was there a collective gasp in the skate community? Not really.

    VHS - Brian Anderson - Girl - Yeah Right!

    Visual: of or relating to seeing or sight.

    History: a continuous, typically chronological, record of important or public events or of a particular trend or institution.

    Selection: the action or fact of carefully choosing someone or something as being the best or most suitable.

    Today we present a very special Visual History Selection, with an emphasis on "history": Brian Anderson's epic part in Girl's Yeah Right! (2003). With over twenty years under his belt as a professional skateboarder, B.A. recently revealed that he is gay. Were skaters horrified to learn of B.A.'s lifestyle? No. Was there a collective gasp in the skate community? Not really.

  • TRICKIPEDIA - Kickflip Frontside Noseslide

    Trickipedia is not a Trick Tips section, but that doesn't mean you're not going to learn. Trickipedia is the general education page for skateboarding tricks started by the Berrics so that future generations understand the difference between frontside and backside and that there is no such thing as switch nollie half cabs. Each week one of Skateboarding's best will help fill Trickipedia's pages until it is the most comprehensive reference work on the planet. This week Matt Berger handles the Kickflip Frontside Noseslide. If you have any suggestions of who you would like to see do certain tricks in the future feel free to drop us a line at trickipedia@theberrics.com.

    TRICKIPEDIA - Kickflip Frontside Noseslide

    Trickipedia is not a Trick Tips section, but that doesn't mean you're not going to learn. Trickipedia is the general education page for skateboarding tricks started by the Berrics so that future generations understand the difference between frontside and backside and that there is no such thing as switch nollie half cabs. Each week one of Skateboarding's best will help fill Trickipedia's pages until it is the most comprehensive reference work on the planet. This week Matt Berger handles the Kickflip Frontside Noseslide. If you have any suggestions of who you would like to see do certain tricks in the future feel free to drop us a line at trickipedia@theberrics.com.


  • The Diamond Footwear team spent the day at Biebel's park to test out the "All Day."

  • ANDREW REYNOLDS - Life On Video - Trailer

    It’s good to be The Boss. Andrew Reynolds 5-part “Life On Video” starts tomorrow.

    ANDREW REYNOLDS - Life On Video - Trailer

    It’s good to be The Boss. Andrew Reynolds 5-part “Life On Video” starts tomorrow.

  • How I Got Sponsored - Torey Pudwill

    There have always been misconceptions about how to get sponsored. Everyone has their own theory of what works best, but one thing is clear: it takes more than simply being incredibly sick on a skateboard to be flowed by your favorite company. You need the support of your friends, you need to be persistent, and you need to be able to listen. Find out how Torey went from unsponsored skater with a dream to successful business owner with a dream in our latest series, "How I Got Sponsored," where we talk to established Pros about how they were first discovered.

    How I Got Sponsored - Torey Pudwill

    There have always been misconceptions about how to get sponsored. Everyone has their own theory of what works best, but one thing is clear: it takes more than simply being incredibly sick on a skateboard to be flowed by your favorite company. You need the support of your friends, you need to be persistent, and you need to be able to listen. Find out how Torey went from unsponsored skater with a dream to successful business owner with a dream in our latest series, "How I Got Sponsored," where we talk to established Pros about how they were first discovered.

Page   Next